Digital Marketing

You know what we love about our company? Every single day each of us comes to work every day to do something we love.
We do the things that lead others to generate more business and seeing our clients happy face. It's the most wonderful things in the world. In fact, the fun part is trying to figure out all the different ways we can do that.
We love to help our clients either they are a startup or established business. If our client is facing trouble with not generating good business or they are a startup struggling with getting new clients.
We help them to grow their business with our digital marketing skill. When we see those happy faces, We feel proud that we are the part of their success.
Let's take an overview of how we work and how we can help you.

Why?

Some time in business, there is an era where your business is stuck with anonymous circumstances. You are putting all your efforts to grow your business and still not generating expected revenue.
This is the time where you need to rethink your marketing strategy or divert your efforts on basis of the da- ta-driven decision.
We have studied more than 100 companies we found that most of them are building a structure without any architecture.
From this study, We identify what are the most important consideration to know for any business owner.

Architectural Elements Of Business

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Lean Canvas

As an entrepreneur, one of the most important tasks you can perform is getting your idea(s) out from your head into a tangible format so that you can communicate that with others
The key fundamental to Lean methodology is the elimination of waste — this includes time, processes, inven- tory and more.
Lean Canvas is a 1-page business plan template that helps you deconstruct your idea into its key assump- tions using 9 basic building blocks.
Key Element of lean canvas is
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Buyer’s Persona

A buyer persona is a fictionalized characterization of your best customer(s) based on information about them and how they use your product or service. These descriptions mirror your various market segments, with names to match the type of buyer.
Personas help you better understand what your customers are:
Thinking
Feeling
Concerned about
Hoping
Expecting
Planning
Believing
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Based on that information you can then customize different marketing campaigns to speak directly to the

User Persona

Personas are fictional characters designers use to reflect user types, pinpointing who they are and what they do with products in relevant contexts. Designers create personas from user data, to understand user characteristics, needs, goals, etc. and gain valuable insights into user journeys, and later, test prototypes.
Stays in context
Reflects a target user’s real behavior
What does the user want to achieve?
Faces realistic, relevant scenarios
Occupies a clear setting
Has visible pain points
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This will help you to understand your product user behavior.

Buyer’s Journey

The buyer's journey is the process buyers go through to become aware of, consider and evaluate, and decide to purchase a new product or service.
The journey consists of a three-step pro-cess:
Awareness Stage: The buyer realizes they have a problem.
Consideration Stage: The buyer defines their problem and researches options to solve it.
Decision Stage: The buyer chooses a solu- tion.
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Content Funnel

A content marketing funnel is a system that takes as many leads as possible through a step by step content flow, and converts them into actual customers who pay for your products or services.
There are 4 basic steps
Attract
Educate
Convince
Convert
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Traction Exercise

The Bullseye Framework, by Gabriel Weinberg and Justin Mares, authors of “Traction“, is a process that helps us focus efforts to figure distributions channels that actually work.
We commonly say that, what Lean is to product development, Bullseye is to traction.
While in Lean you try to understand which features you should build for your product, in Bullseye you figure and prioritize the channels for your business. By using traction exercise you will get to know below
  • Most promising marketing channel
  • Customer acquisition cost
  • Lifetime value of customer
  • Campaign runtime
  • Action item
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Campaign Design

Why should you care? Don’t we know all about running marketing campaigns by now?
After knowing all this information now it’s time to utilize this information in to the actionable items.
What is a marketing campaign? A marketing campaign is a process that includes a series of activities or steps designed to alter the perception and behavior of customers or prospects.
Before building any marketing campaign, companies need to have a solid marketing foundation. This foun-dation should include strategic messaging, ideal customer profiles, and competitive positioning. It is only on this solid foundation that effective marketing campaigns can be built.
Before designing marketing campaign, make sure you answer the following questions:
Who is your target customer?
What is the goal of your current marketing campaign?
Can you split your market into meaningful segments?
What messages do you want to use or test to influence your target customer?
What are the best channels for your marketing campaign to reach your target audience?
How do you align marketing and sales?
How do you track and test the success of your marketing campaigns?

Traction Measurement Engine

A most common mistake done by every organization is that they forgot to get a track of every marketing activity.
When you are not tracking your marketing activity than you will be lost. No matter how many efforts you are put- ting you will not get data from where you are getting the customers.
Traction measurement engine help you track every mar- keting activity with date, time, channels you have used, how much marketing content do you have, how much you will require and which channel is performing best and which channel you should stop working on.
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SEO & SEM

The ultimate goal of every agency is to get good positioning in the browser so when their user search for the relevant terms your product or service appear.
When it comes to SEO and browser-based marketing we are a pioneer. We dive through deep research and analysis, Accurate keywords research, content out-reaching and improvement in on page and off-page to get desired outcome and goal accomplishment in the website.
Our strong content and marketing team make sure that you will get the best positioning for your offering.

Conclusion

These are the key finding we found from our study. It is important to prepare everything before starting any marketing campaign so it will keep you in right track.
SEO, Social Media Marketing, Email Marketing, SEM, Business Development, Viral Marketing, Print Media Mar- keting or No matter which marketing channel you choose.
There is a particular strategy for each channel and if you are using the right strategy you will definitely get success.
before implementing any of this strategy, we suggest you to take an in-depth analysis of everything.
Feel free to ask anything. We are happy to assist you.

Why Digital Marketing?

In the world where everything is online, it is inevitable for your business to make it’s presence felt on the internet. Your presence can be felt online when your brand is known to almost every person of your target audience through various social media platforms. Digital mar- keting is basically a form of marketing but on the internet. Every other person owns a smart phone. Therefore, digital marketing turns out to be an effective way to reach out to a larger target audience as well as increase your customer base. For instance, with a physical store the products can be sold only in that particular city whereas with digital marketing sales can be expanded to international waters as well.

Why Choose Us?

It takes a digital marketing team to guide and enhance the online presence of your business. KODY Technolab has an in house team of digital marketing that comprises of SEO and SEM experts, Social Media Marketing executive, Google Analytics and Keywords expert, Content Writer and Graphic Designer. One can say it’s a complete package to cater to your varied digital marketing needs. Our consultants will guide you with the various tips of digital mar- keting to help your business grow digitally.

What Services We Provide?

Here is the list of services that we provide to enhance your online presence
  • Social Media Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Website Listing
  • On Page Optimization
  • Content Marketing
  • Content Architecture
  • Marketing Funnel
  • Campaign Planning
  • Infographics Design & Content Writing
  • Channel Discovery

Choose From Our Plans

Varied business needs require various business plans too! Here are some of our Digital Mar- keting plans from which you can choose.
. Bronze Silver Gold Enterprise
Monthly Price $ 800 $ 1000 $ 1200 Based on Req.
Incial Review & Analysis
In-Depth Site AnalysisYesYesYesYes
Duplicate Content AnalysisYesYesYesYes
Initial Backlinks AnalysisYesYesYesYes
Google Penalty CheckYesYesYesYes
Competition AnalysisYesYesYesYes
Initial Rank ReportYesYesYesYes
Keyword ResearchYesYesYesYes
On Page Optimization
Canonicalization & Exten. Panda CheckYesYesYesYes
Website Page Load Optimization Reco.YesYesYesYes
Internal link structuring & optimizationYesYesYesYes
Pages H tags optimizationYesYesYesYes
Image & Hyperlink OptimizationYesYesYesYes
Product image optimizationYesYesYesYes
HTML & XML SitemapYesYesYesYes
Optimization of robots.txt & G.Bot crawlsYesYesYesYes
Google & Bing Webmaster ToolsYesYesYesYes
GWT URL Parameter normalization/excl.YesYesYesYes
Google Analytics setup with conver. trackingYesYesYesYes
Link redirect auditYesYesYesYes
On-page crawl error correctionYesYesYesYes
Product Markup - Schema HTML tagsYesYesYesYes
Proper URL structure analysisYesYesYesYes
Shopping cart funnel analysis and reco.YesYesYesYes
Website usability analysisYesYesYesYes
Rich snippets optimizationYesYesYesYes
Title & Meta Tags OptimizationYesYesYesYes
Page Speed Optimization AnalysisYesYesYesYes
Sitemap CreationYesYesYesYes
Robots CheckingYesYesYesYes
Content Marketinng
Blog Writing1234
Informational Article Writing & Submission2345
Press Release Writing & Submission0111
Infographic Creation & Distribution0010 Every Month20 Every Month
Guest Posting 112
Premium PR distribution0001
Press Release Social Bookmarking05 Site10 Site15 Site
Social Media Optimization
Social Bookmarking10203040
Google Plus Business Page SetupYesYesYesYes
Facebook & Twitter Account SetupYesYesYesYes
Profile Content WritingNONoYesYes
Facebook Wall UpdatesMonthly 4Monthly 6Monthly 8Monthly 12
Twitter UpdatesMonthly 10Monthly 20Monthly 30Monthly 40
Google + UpdateMonthly 4Monthly 6Monthly 8Monthly 12
Custom Twitter BackgroundNoNoYesYes
Facebook Timeline DesignNoNoYesYes
Pinterest Account CreationYesYesYesYes
Pinterest OptimizationYesYesYesYes
Custom PinboardsNoNoYesYes
Pin ImagesNoNoYesYes
Follow PinboardsNoYesYesYes
Local SEO (Apply Only For Local Business SEO)
Classified Submission10203040
Google My Business Setup & Verification
Listings in Online Yellow Pages
Setting Geo Targeting in Google
Local Directory Listing10203040
Monthly Reporting
Search Engine Rank ReportYesYesYesYes
SEO ReportsYesYesYesYes
Google Analytics ReportYesYesYesYes
Activitiy ReportYesYesYesYes
Monthly Action PlanNoYesYesYes
Email/Chat SupportYesYesYesYes

Enterprise Plan

If you are a startup or your business is not generating expected revenue than we recom- mended you take an overview of the enterprise plan. It will give you great insight about cus- tomer aquasition cost, LTV, Most Promising Markeing Channel and many more
  • Lean Canvas
  • Traction Exercise
  • Traction Measurement Engine
  • Campaign Design
  • Strategic Business Planing
  • Buyers Persona
These reports are decided the architecture of marketing efforts and without architecture, it's really hard to withstand.

Send a Message

Call +1 (518) 293-9007